Online Marketing Inside Out

Review: by Gregory West
prospector16@gmail.com
Member of Sarnia Computer Users’ GroupOnline Marketing Inside Out
Member of Port Huron, MI Computer Group
Blog: gregorywest.wordpress.com

Online Marketing Inside Out

by Brandon Eley & Shayne Tilley

Published by SitePoint Pty. Ltd.
ISBN-978-0-9805768-2-5
Pages: 184
USA: $29.95 / CDA: $29.95
http://oreilly.com/catalog/9780980576825

Nine dynamic chapters that guide you through your next “modern marketing campaign”. Chapter one explains how marketing is changing pointing out things you need to know before you begin planning your next promotion or campaign. You will learn how to make money from a website by page views, optimize the values within search engines (SEO) and how the main players in social media can help you go deeper inside the communities spreading the word of your company or product.

Even though email marketing has been around forever, it seems, this book sparks a new interest showing “many advantages” and the authors “walk you through every step towards a successful email marketing strategy”.

Having your own sales people working for you online is easy when you create an “affiliate marketing program” that is covered in Chapter seven. The advantages of having an “army of salesmen all over the world” promoting for you is explained in easy to understand terms in this chapter. This is followed in sequence with Chapter eight wherein you learn about the world of “online advertising” as you will be able to “plan, implement, test, and optimize” what you setup with your online advertising.

I really like the way this book is set out. The Table of Contents leaves nothing to imagination. The Preface wand Chapters have extensive headings that guide you through the various topics so that you can easily look something up and jump right in on that subject. For example, in Chapter two’s listing you will find headings such as: Press Releases. Then followed with sub-headings: Press Releases in the 21st Century, When to Write a Press Release, Stand Out From the Crowd and so on.

Every chapter tags your interest and keeps you coming back as a reference point for helping you develop your own online marketing campaign. This book is for those who “have a web site and…want to promote it”, or anyone else who wants and/or needs to learn this amazing subject of online marketing.

Even if you are already doing online marketing and feel fairly successful, this book will take you to the next level of expertise and guide you in directions you may have possibly passed by.

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