My Review

the social media marketing book

By gregorywest from Sarnia, Ontario, Canada on 4/2/2010


4out of 5

Pros: Well-written, All-In-One Book, Easy to understand, Helpful examples, Accurate

Best Uses: Novice

Describe Yourself: Educator

Review: by Gregory West
Member of the Computer Operators 
of Marysville & Port Huron (COMP)

the social media
marketing book

by Dan Zarrella
Published by O’Reilly Media Inc.
ISBN: 978-0-596-80660-6
Pages: 231
USA: $19.99 / CDA: $24.99

Do you ever wonder how things go “viral” online in Cyberspace? Especially how an idea just takes off whereby millions of people are viewing the idea in Facebook, on Twitter, or any of the other social media networks? This book explains how.

If you belong to an organization, operate a small business, or simply looking to expand career possibilities, you should take a long, hard look at this social media marketing book. These are just a few reasons why you will learn from and enjoy this book.

The book contains eleven chapters that cover all the basics to live inside and out of a virtual world. The Introduction explains what social media marketing is in easy-to-understand terminology. Zarrella takes us through what is Blogging, online Sharing, to using Forums for research.

Chapter eleven is particularly interesting, you learn goal setting and Metrics. Here you can see what kind of “ROI” (return on investment) you can accomplish with a some solid groundwork in this new type of marketing.

Each chapter is setup so that the screen shot is on the left page and the text is on the right page. This makes it really easy to follow along with the author and see what he is saying. At the end of a chapter is included special “Takeaway Tips”. Here you find five tips that bring the chapter into complete focus, thus giving you a new platform to work.

After reading and working with this book websites such as Facebook, Twitter, LinkedIn etc. will be seen as a complete asset. With a bit of work, using Zarrella’s excellent pointers, your organization, your business or your own private ventures will enjoy an enormous impact, both financially and in self-promotion.

All the mainstream social media is compiled and explained in easy-to-understand text showing you the various avenues for your own social media marketing campaign.



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