“Facebook Changes – Why”

change

“Facebook Changes – Why”
by Gregory West

Cyberspace is alit with flareups from all of us using Facebook this past while. People are screaming that they are quitting Facebook and going to Google Plus (many are doing just that) while others have already switched to other social media spots such as Twitter and LinkedIn. I personally believe, even though the Internet is amass with complaints about Facebook’s new changes, people will stay with Facebook. They will click their way into learning the new Facebook and any other changes they may throw at us. Why?

The adage of “If it ain’t broke, don’t fix it” doesn’t hold water anymore, at least not in the online world where many of us now reside much of the time.  Like it or not, we necessitate change online. We demand things work faster, easier and are activated from anywhere, anytime, and by anyone. Plus, these online companies are no different than “brick and mortar” businesses: they all need to make money to survive. Facebook is moving into a new arena where they can make even more money. “The company is expected to bring in $3.8 billion in worldwide advertising revenue this year and $5.8 billion in 2012, according to research firm eMarketer.” (Washington Post)

While discussing Facebook, people admit that it is the first website they check when going on the Internet in the morning, even before any news sites or email programs – Facebook is many people’s first choice for keeping up; keeping connected is very important to many of the 800 million users who now use Facebook. The Post says that, “Facebook is a technology company that wants to keep improving its products so that people keep using it and it doesn’t grow stale.”

I remember reading a book in college by Alvin Toffler: “Future Shock” wherein Toffler described how people would not be able to accept the rate of change. Toffler wrote, “too much change in too short a period of time”. I believed this would happen, but it never did. The book was written before the Internet was born, although ironically, Toffler “popularized the phrase information overload” (wikipedia).

We are a connected society now. One just has to look to the streets, to the malls, along sidewalks and in grocery store lineups. What is it you see? People staring at their smart phones, connected in a “brave new world”. These are the people who are learning to tolerate and navigate through the rough seas of change, be it a computer, a tablet or a smart phone. It is so much part of our lives today that these devices, once called “toys” are now a major necessity. We are, and we will, continue to live with change – I believe deep down we must thrive on change, otherwise Alvin Toffler would have been correct back in 1970.

If you have a computer problem or a great tip, please pass it along to Greg at First Monday and he will post it in the next issue.

Gregory can be reached at: gregory@alternatecloud.com
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My Review

InDesign Production Cookbook (CS2)

By Gregory West from sarnia, ontario, canada on 9/2/2011

 

3out of 5

Pros: Easy to understand, Helpful examples

Best Uses: Intermediate, Student, Novice

Describe Yourself: Sys Admin, Educator

This book is full of full color graphics, loaded with ideas and step-by-step easy instructions. The cookbook comes loaded with 169 “recipes for graphic designers and desktop publishers” and others who are looking for new ideas or concepts.

The book is laid out beginning with text, pictures, drawings, color, and transparency. The Pages and Documents section explains the inner workings, taking you on a journey to complete a book, magazine, newsletter, or any document you need to prepare and complete. I particularly like the document setup section that guides one through the entire process.

Throughout the book are “Tips” relating to given information that enhances your learning in ways you may not find out otherwise. The graphics are easy to view and the text is just the right size for easy viewing. Each section is color coded for easy access to a topic. Once you get used to the colors you will not need the very well established TOC.

This book is what it claims: “Production Cookbook” whereby you find yourself coming back quite often for that little tip or process that gets you back on track with your project.

Not only is this book a must have as a reference and “follow-along” book, I love to refer back to it from time to time simply to get new ideas for any project I am working on.

(legalese)

My Review of The Art of Community

Originally submitted at O’Reilly

Online communities offer a wide range of opportunities today, whether you're supporting a cause, marketing a product or service, or developing open source software. In The Art of Community, you'll learn about the broad range of talents required to recruit, motivate, and manage c…

The Art of Community

By gregorywest from sarnia, ontario, canada on 9/2/2011

 

3out of 5

Pros: Easy to understand, Helpful examples

Best Uses: Intermediate, Student

Describe Yourself: Educator, Sys Admin

Amanda McPherson, of the Linux Foundation, declares this book “isn’t just for technology leaders – anyone who wants to harness community for their cause should read this book.” I agree.

This book is about “B E L O N G I N G”. Bacon tells us this should be a sign in everyone’s office and should be “at the forefront of your inspiration behind building a strong community. If there is no belonging, there is no community.” I agree.

This book gives us the tools to build “strategic plans” to build our own communities, whether it be in a church, a computer group, on an online forum. Bacon speaks to all communities. Bacon also demonstrates how “communication is the key to tying it all together and “leading by example” as many examples are given throughout.

I agree with Bacon’s principle that “simple is sustainable”. He talks about “processes” that keep things in perspective, “eyes on the prize”, keeping things in perspective with our said plan for the community and how it functions. We are shown how to build alliances and then test how we fare in the community in by using a “conflict resolution process”.

My need for this book is to help build my community within my website. I find it helpful while setting up a training structure for volunteers who help seniors learn about computers and technology. Building an effective community is what this book is all about. We are taken by the hand in a sort of step-by-step process, one that works in the Linux community, and others across the globe. We need to work and build effectively together, this book show us the way.

Leo Laporte says that “Jono has written a guide with everything you need to keep your online groups healthy and productive.” Online or off, every group should read this book.

(legalese)

My Review of Adobe Illustrator CS5 One-on-One

Originally submitted at O’Reilly

Master the fundamentals of Adobe Illustrator and watch your designs come to life. With Deke McClelland's unique and effective learning system, you get step-by-step tutorials, hours of DVD-video demonstrations, and lots of hands-on projects to help you improve your knowledge and hone your ski…

Adobe Illustrator CS5 Deke McClelland

By gregorywest from sarnia, ontario, canada on 9/2/2011

 

5out of 5

Pros: Easy to understand, Accurate, Concise, Well-written, Helpful examples

Best Uses: Student, Novice, Intermediate

Describe Yourself: Sys Admin, Educator

How do you review the best Abobe author and trainer. Actually, it is quite easy, as Deke McClelland takes us on a training journey that goes the extra mile. This book includes a step-by-step 6 hour DVD training video that works directly with the book. This winning combo is worth every penny.

“Read, watch, and do,” says the author. I walk you through Illustrator just as if I were teaching you in a classroom or corporate environment.” McClelland’s statement is true. I found this training method simple to learn at my own speed. I bookmark the book and pause the video, thus working at my own leisure. This is especially good if you have a project you are working on and need some help in a certain area; look it up in the book’s well laid out Table of Contents, fire up the video and away you go.

I love the full color graphics and easy-to-read text. There are lots of really good ideas in the graphics and font alone. The book lays flat on a desk and the pages stay open as you work. At the end of each session there is a check list to see how you are doing. It is called: “What Did You Learn?”, with 12 questions covering key concepts. Yes Deke includes the answers!

Tips are abundant and come in the form of “Pearl of Wisdom” wherein you are given some extra information in short digest that can save you time and effort.

As an instructor myself, I can use this book to create mini or full length college courses for night school. This type of training is excellent for employees wanting to learn more. Not only is this book a must have as a reference and “follow-along” book, I love to refer back to it from time to time simply to get new ideas for any project I am working on.

(legalese)