Online Marketing Inside Out

Review: by Gregory West
prospector16@gmail.com
Member of Sarnia Computer Users’ GroupOnline Marketing Inside Out
Member of Port Huron, MI Computer Group
Blog: gregorywest.wordpress.com

Online Marketing Inside Out

by Brandon Eley & Shayne Tilley

Published by SitePoint Pty. Ltd.
ISBN-978-0-9805768-2-5
Pages: 184
USA: $29.95 / CDA: $29.95
http://oreilly.com/catalog/9780980576825

Nine dynamic chapters that guide you through your next “modern marketing campaign”. Chapter one explains how marketing is changing pointing out things you need to know before you begin planning your next promotion or campaign. You will learn how to make money from a website by page views, optimize the values within search engines (SEO) and how the main players in social media can help you go deeper inside the communities spreading the word of your company or product.

Even though email marketing has been around forever, it seems, this book sparks a new interest showing “many advantages” and the authors “walk you through every step towards a successful email marketing strategy”.

Having your own sales people working for you online is easy when you create an “affiliate marketing program” that is covered in Chapter seven. The advantages of having an “army of salesmen all over the world” promoting for you is explained in easy to understand terms in this chapter. This is followed in sequence with Chapter eight wherein you learn about the world of “online advertising” as you will be able to “plan, implement, test, and optimize” what you setup with your online advertising.

I really like the way this book is set out. The Table of Contents leaves nothing to imagination. The Preface wand Chapters have extensive headings that guide you through the various topics so that you can easily look something up and jump right in on that subject. For example, in Chapter two’s listing you will find headings such as: Press Releases. Then followed with sub-headings: Press Releases in the 21st Century, When to Write a Press Release, Stand Out From the Crowd and so on.

Every chapter tags your interest and keeps you coming back as a reference point for helping you develop your own online marketing campaign. This book is for those who “have a web site and…want to promote it”, or anyone else who wants and/or needs to learn this amazing subject of online marketing.

Even if you are already doing online marketing and feel fairly successful, this book will take you to the next level of expertise and guide you in directions you may have possibly passed by.

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BOOK REVIEW: iWork Certification

Review: by Gregory West
prospector16(at)gmail.com
Member of the Computer Operators 
of Marysville & Port Huron (COMP)
Sarnia Computer Users Group (SCUG)

Get Certified in Apple's iWork suite

iWork

By Richard Harrington
Published by Peachpit Press
ISBN-10: 0-321-61851-3
ISBN-13: 978-0-321-61851-1
Pages: 827
USA: $34.99 / CDA: $45.99
They say that the only way to really learn a program is “hands-on training”. This book provides excellent step-by-step lessons to learn all about Keynote, Pages, and Numbers.
For the newbie this book provides, easy-to-learn, steps that will take you from the beginning throughout the three sections and sixteen lessons. The first seven begins with Keynote where you will learn how to create professional presentations and publishing it in several different formats. The second section is Pages where you will learn publishing letters, reports, newsletters, brochures, posters and more for both print and Internet copies. The third section is Numbers where you will learn about spreadsheets, reports, and budgets. Here is where you will also learn how to create amazing charts, graphs and even a wedding planner to “track the events”.
The material inside the book and the DVD-ROM that comes with the book is not only for beginners who are new to iWork programs, but also for those professionals who would like to brush up and ready themselves for the Apple Certification exam. The book has everything you need to train yourself to become a professional at using these three programs.
You begin with Keynote, Lesson 1, learning about themes, sizing, outlining, custom layouts and much more. Other lessons show you how to add photos, charts, sound, and video. If in another life you were a PowerPoint user you will learn how to import PowerPoint presentations into your Keynote presentation. Learn how to easily animate your presentation too. In Lesson 7 you learn the professional touch for presentations. From printing handouts, exporting to PDFs, or to turning your presentation into a movie that can be uploaded to the Internet, slowly you are becoming a professional presenter.
Pages lessons take you learning the basic word processing skills to creating reports, newsletters, brochures, posters, certificates, and how to add sound to a word document that can be uploaded to the Internet.
Numbers is Apple’s own spreadsheet. This section will teach you how to use a spreadsheet and much more. For instance, you learn how to import spreadsheet data, add media, create address books, and “Advanced Charting” where you learn things such as “Creating a Stacked 3D Bar Chart” and more. The nuts and bolts of a spreadsheet are covered in areas of formatting, referencing data, performing calculations with variables, etc.
I highly recommend this book and the DVD-ROM for users of all levels wanting to learn how to use these three excellent programs to the max.
System Requirements are found at: www.apple.com/iwork/systemrequirements.html
Information on Apple’s iWork ’09 go here: http://www.apple.com/iwork