Online Marketing Inside Out

Review: by Gregory West
prospector16@gmail.com
Member of Sarnia Computer Users’ GroupOnline Marketing Inside Out
Member of Port Huron, MI Computer Group
Blog: gregorywest.wordpress.com

Online Marketing Inside Out

by Brandon Eley & Shayne Tilley

Published by SitePoint Pty. Ltd.
ISBN-978-0-9805768-2-5
Pages: 184
USA: $29.95 / CDA: $29.95
http://oreilly.com/catalog/9780980576825

Nine dynamic chapters that guide you through your next “modern marketing campaign”. Chapter one explains how marketing is changing pointing out things you need to know before you begin planning your next promotion or campaign. You will learn how to make money from a website by page views, optimize the values within search engines (SEO) and how the main players in social media can help you go deeper inside the communities spreading the word of your company or product.

Even though email marketing has been around forever, it seems, this book sparks a new interest showing “many advantages” and the authors “walk you through every step towards a successful email marketing strategy”.

Having your own sales people working for you online is easy when you create an “affiliate marketing program” that is covered in Chapter seven. The advantages of having an “army of salesmen all over the world” promoting for you is explained in easy to understand terms in this chapter. This is followed in sequence with Chapter eight wherein you learn about the world of “online advertising” as you will be able to “plan, implement, test, and optimize” what you setup with your online advertising.

I really like the way this book is set out. The Table of Contents leaves nothing to imagination. The Preface wand Chapters have extensive headings that guide you through the various topics so that you can easily look something up and jump right in on that subject. For example, in Chapter two’s listing you will find headings such as: Press Releases. Then followed with sub-headings: Press Releases in the 21st Century, When to Write a Press Release, Stand Out From the Crowd and so on.

Every chapter tags your interest and keeps you coming back as a reference point for helping you develop your own online marketing campaign. This book is for those who “have a web site and…want to promote it”, or anyone else who wants and/or needs to learn this amazing subject of online marketing.

Even if you are already doing online marketing and feel fairly successful, this book will take you to the next level of expertise and guide you in directions you may have possibly passed by.

Review: by Gregory West
prospector16@gmail.com
Member of Sarnia Computer Users’ Group
Member of Port Huron, MI Computer Group
Blog: gregorywest.wordpress.com

Power Friending
“Demystifying Social Media to Grow Your Business”

By Amber Mac (Amber MacArthur)

Published by Penguin Group (USA) Inc. 2010
978-1-59184-328-3
Pages: 245
USA: $24.95 / CDA: $31.00
http://www.ambermac.com

I bought this book as an aid in my research into the world of social media, knowing that Amber MacArthur would have it all explained in plain English, covering all the bases. I was right, she did, and then some. 

As an avid listener to Amber Mac and Leo Laporte via the Twit.tv network, with the show: Net at Night, I learned how deep Amber’s involvement is with technology and more so, social media. Her insights into this subject are extensive and I knew this book would reveal a guide that would set me on my exploration of social media.

Anyone, whether you own a business, operate a nonprofit group, or simply want to promote you own media for fun, this book is a guide, and Amber sets out to help you “build up your social media strategy, one Internet friend at a time”.

The book consists of nine enlightening chapters starting with a “brief” history on the evolving social media which helps put thing into perspective and sets the groundwork for this book. Amber continues on in this journey telling how real people and companies struggle though mistakes, lies, and failures as well as many success stories. From the failures we quickly learn what not to do in creating our own social media awareness. The success stories are many and they help to give us not only ideas but courage to continue through the social media wilderness learning a little bit more with each step Amber takes us.

Amber demonstrates three rules at the onset: “A IS FOR AUTHENTICITY” – “B IS FOR BRAVERY” – C IS FOR CONSISTENCY”. Each rule is explained with examples of how people / companies both failed and prospered by either following or disregarding these rules.

In chapter four: “CARPENTRY AT ITS BEST”, we are given the necessary social media tools to work with such as blogs, videos, wikis and more. Each tool is explained how and why it works and what it can do for you. Following each tool is a real life example how it works for others. I found this chapter most interesting and helpful. Chapter five is one of my favourites in which Amber discusses “The Strategy”. Time management, spreading your word, responding and bringing the message home are a few topics covered. Here Amber shares her “Ten Best Practices…”A must read.

Amber points out success stories and failures too, all with examples so we don’t make the same errors. One thing I really am a glad about is the Notes in the back of the book. Here are Amber’s gems that refer to a topic on a certain page in the book with a website source that will take you deeper into the world of social media marketing.

I must give this book is easily a ten plus in not only content and information but Amber’s personal stories that keeps the material moving.