Online Marketing Inside Out

Review: by Gregory West
prospector16@gmail.com
Member of Sarnia Computer Users’ GroupOnline Marketing Inside Out
Member of Port Huron, MI Computer Group
Blog: gregorywest.wordpress.com

Online Marketing Inside Out

by Brandon Eley & Shayne Tilley

Published by SitePoint Pty. Ltd.
ISBN-978-0-9805768-2-5
Pages: 184
USA: $29.95 / CDA: $29.95
http://oreilly.com/catalog/9780980576825

Nine dynamic chapters that guide you through your next “modern marketing campaign”. Chapter one explains how marketing is changing pointing out things you need to know before you begin planning your next promotion or campaign. You will learn how to make money from a website by page views, optimize the values within search engines (SEO) and how the main players in social media can help you go deeper inside the communities spreading the word of your company or product.

Even though email marketing has been around forever, it seems, this book sparks a new interest showing “many advantages” and the authors “walk you through every step towards a successful email marketing strategy”.

Having your own sales people working for you online is easy when you create an “affiliate marketing program” that is covered in Chapter seven. The advantages of having an “army of salesmen all over the world” promoting for you is explained in easy to understand terms in this chapter. This is followed in sequence with Chapter eight wherein you learn about the world of “online advertising” as you will be able to “plan, implement, test, and optimize” what you setup with your online advertising.

I really like the way this book is set out. The Table of Contents leaves nothing to imagination. The Preface wand Chapters have extensive headings that guide you through the various topics so that you can easily look something up and jump right in on that subject. For example, in Chapter two’s listing you will find headings such as: Press Releases. Then followed with sub-headings: Press Releases in the 21st Century, When to Write a Press Release, Stand Out From the Crowd and so on.

Every chapter tags your interest and keeps you coming back as a reference point for helping you develop your own online marketing campaign. This book is for those who “have a web site and…want to promote it”, or anyone else who wants and/or needs to learn this amazing subject of online marketing.

Even if you are already doing online marketing and feel fairly successful, this book will take you to the next level of expertise and guide you in directions you may have possibly passed by.

Your Business Needs Foursquare

“A company of McDonald’s size spends millions on advertising every year, and yet a simple $1,000 Foursquare campaign netted the company measurable success. Of course, the metric here was checkins (not sales), and there were likely several other factors contributing to the campaign’s success, but it’s still a story that many an agency should pay heed to.” (SOURCE)

Check out how a church uses Foursquare: CLICK HERE

80% of Canadians Aged 16 and Older Use The Internet

You are not alone in Cyberspace anymore…
In fact, the number of Canadians using the Internet has risen 73% since 2007, according to a 2009 Stats Canada report. That means 21.7 million Canadians navigated the web for “personal” reasons. You probably agree  that those stats would be much higher if they include kids using the Internet.
ARE YOU A TYPICAL USER?
The TV has a huge battle with Internet users. The report shows: “Most (96%) Internet users aged 16 or older reported going online from home during 2009, while 42% said they used it from work, 21% from schools and 15% from libraries.
Those who use the Internet at home counted for “75% [who] went online every day during a typical month, up from 68% in 2007. In 2009, 55% were online for five hours or more during a typical week, up from 49% in 2007.”
EMAIL STILL NO ONE
Not surprising, email (93%) is still the number one program used online, although many more people are now searching health issues online, an increase use of 59%. Here are some more usage stats:
General browsing for fun or leisure       78%
Obtain weather or road conditions        75%
Education, training or school work       50%
View news or sports                                    68%
Make telephone calls                                  14%
Full Stats Canada Survey: http://bit.ly/statscan
PEOPLE STILL HARBOUR FEARS IN CYBERSPACE
Are you afraid to use your credit card or do your banking online? Apparently, the more experience people are with the Internet, “the less they worried about security issues. It revealed that Internet users with “less than five years, 55% were very concerned about online credit card use and 50% about banking over the Internet.
These proportions dropped to 42% and 37%, respectively, for those reporting five or more years of Internet use.” Not bad considering there was a large segment of the population who arrived late on the Internet scene.
Social Networking sites such as Facebook increase the popularity of the Internet. If many of your friends, neighbours, and relatives use Facebook…Chances are, so will you. Baby Boomers are extremely attracted to Social Networking, finding old friends,
keeping up with current ones and also family members. Oh yes, let us not forget those who seek for mates…Online Dating is huge, sorry but that is for another survey 😉
Gregory West is a Mac Instructor for Lambton College. 
He is also Webmaster at Central United Church, the home of Sarnia’s new 
COMMUNITY Tech School at: http://central-united-church.org/news Gregory can be reached at: prospector16@gmail.com