Review: by Gregory West
prospector16@gmail.com
Member of Sarnia Computer Users’ Group
Member of Port Huron, MI Computer Group
Blog: gregorywest.wordpress.com

Power Friending
“Demystifying Social Media to Grow Your Business”

By Amber Mac (Amber MacArthur)

Published by Penguin Group (USA) Inc. 2010
978-1-59184-328-3
Pages: 245
USA: $24.95 / CDA: $31.00
http://www.ambermac.com

I bought this book as an aid in my research into the world of social media, knowing that Amber MacArthur would have it all explained in plain English, covering all the bases. I was right, she did, and then some. 

As an avid listener to Amber Mac and Leo Laporte via the Twit.tv network, with the show: Net at Night, I learned how deep Amber’s involvement is with technology and more so, social media. Her insights into this subject are extensive and I knew this book would reveal a guide that would set me on my exploration of social media.

Anyone, whether you own a business, operate a nonprofit group, or simply want to promote you own media for fun, this book is a guide, and Amber sets out to help you “build up your social media strategy, one Internet friend at a time”.

The book consists of nine enlightening chapters starting with a “brief” history on the evolving social media which helps put thing into perspective and sets the groundwork for this book. Amber continues on in this journey telling how real people and companies struggle though mistakes, lies, and failures as well as many success stories. From the failures we quickly learn what not to do in creating our own social media awareness. The success stories are many and they help to give us not only ideas but courage to continue through the social media wilderness learning a little bit more with each step Amber takes us.

Amber demonstrates three rules at the onset: “A IS FOR AUTHENTICITY” – “B IS FOR BRAVERY” – C IS FOR CONSISTENCY”. Each rule is explained with examples of how people / companies both failed and prospered by either following or disregarding these rules.

In chapter four: “CARPENTRY AT ITS BEST”, we are given the necessary social media tools to work with such as blogs, videos, wikis and more. Each tool is explained how and why it works and what it can do for you. Following each tool is a real life example how it works for others. I found this chapter most interesting and helpful. Chapter five is one of my favourites in which Amber discusses “The Strategy”. Time management, spreading your word, responding and bringing the message home are a few topics covered. Here Amber shares her “Ten Best Practices…”A must read.

Amber points out success stories and failures too, all with examples so we don’t make the same errors. One thing I really am a glad about is the Notes in the back of the book. Here are Amber’s gems that refer to a topic on a certain page in the book with a website source that will take you deeper into the world of social media marketing.

I must give this book is easily a ten plus in not only content and information but Amber’s personal stories that keeps the material moving.

Net @ Night – Justin TV

http://www.justin.tv/widgets/live_embed_player.swfWatch live video from TWiT Live on Justin.tv

Boot Camp Fails the Grade

Does APPLE CARE have rotten Apple TECHS?

This was posted in Apple’s forum yesterday and some how the post disappeared and it has been forwarded to Leo Laporte’s Blog:

I use Parallels, a 3rd. product software and find it works very good.

However, I cannot say that for Boot Camp. Here is a post I put in yesterday that somehow disappeared from this forum:

Boot Camp Fails the Grade
Posted: Jan 19, 2008 7:35 PM
Click to edit this message… Click to reply to this topic Reply email Email

First of all, let me say that I am thoroughly disgusted with Apple Care techs.
I won’t even talk about the upwards of 3 hours I spent waiting on the phone today waiting to get a tech, but what I want to say is the service is below an acceptable standard.

I will get back to this later on, for now I want to discuss the problem that 3 Apple Care techs acted as if they knew nothing of what I was talking about.

I activate Boot Camp Assistant, Load Windows Vista. After Vista loads it looks for drivers. I am then instructed to insert driver disc (Leopard). The problem is (and the problem these techs would not acknowledge or listen to) that I cannot eject the Windows disc to insert the Leopard disc for the drivers. The problem is that simple – the solution seems to be a wonderment or a secret.

So, I decided to seek the tech support I paid good money for…That is when more problems from Apple transpired.

After an hour wait I got a tech (who gave me the wrong case number) who had no idea what I was talking about. He kept saying it was a Windows issue and not Boot Camp. Finally, after about 30 minutes on the phone he said I was a Canadian and I had somehow been transferred to the American Apple Care and he then transferred me. This was another 30 minute or so wait until I got Apple Care tech Alec. Who acted the same way. For these guys to say “I don’t do Windows” is wrong. Apple created Boot Camp for users to load Windows. They advertise this and they advertise the ease in which it is loaded. But when you seek help they play dumb and say they are not Windows guys that is truly not acceptable.

For any Mac reps who may be monitoring this post, this here is my case number I was given by tech Alec: 9150493, but guess what, he the other tech left out one digit and thus the number is incomplete. This “Alec” told me that to take a picture of the desktop with the problem and then call him back at: 1-800-275-2273 88 then extension 2210. Little did I know this was a lie. I tried that number and it is the same number I called for Apple Care before. The person who finally answered (after another 30 minutes) said I was not authorized to use that number.

At this point I gave up.

Now I am wondering why I spent good money buying the extended Apple Care tech support when these people do not support Boot Camp.

Gregory West
editor@scug.ca

Macbook Mac OS X (10.5.1)