Royal Wedding via Facebook and Twitter – Is Social Media Here to Stay?

Royal Wedding via Facebook and Twitter – Is Social Media Here to Stay?

By Gregory West

Note: Originally published in Lambton Shield Newspaper

Yes, without a doubt, the Royal wedding is history in the making. But so is something else here. With all the online interaction over the wedding, one must ask if we really need TV networks to cover such events as this? Right now maybe…But will we down the road?

Not too long ago, major TV networks snubbed any Social Media applications. After seeing that this is what “WE” the public want, and that this is how “WE” communicate, these social “prehistoric” media types broke down, finally “seeing the light”. The major media outlets have jumped with both feet landing in the real world of cyberspace via Social Media applications.

For real time evidence, just look at how TV executives joined the Social Media band wagon for the Royal wedding. They widely encouraged viewers to interact with their television broadcasts via Facebook and Twitter.

The New York Times reported that “ABC News is focusing much of its social media efforts on Twitter for both storytelling and engagement.”

NBC allowed for people to share their thoughts and comments with well over 7,000 people “who have already signed up for the “Event” on the Today Show’s Facebook page.” You could also join more than 32,000 people who followed NBC’s @royalwedding Twitter account  live as the wedding progressed.

According to USA Today, television networks are “using social media to engage readers and share minute-by-minute news, giving wedding followers countless social-media-drenched outlets to choose from, including the BBC’s royal wedding Facebook page, CNN’s Twitter posts from celebrities, the Today show’s Facebook page and NBC’s Twitter account @royalwedding.”

In reality, many people will still turn the TV sets on at home. However, statistics are showing more and more people are turning on their iPads, smart mobile phones, laptops and even old desktops to connect to the Internet for many live events. This will only keep growing as the trends catch on.

The print media, including the Toronto Star, fails to see the importance and popularity of Social Media.Gigaom.com, a very popular blog, reports that it is in many cases “fear” that sets some media back. They point out there are more missing the social boat: “”The Star is not the only media outlet making these kinds of errors — while they are happy to use social media to push their content, most major newspapers have failed to take advantage of these tools when it comes to building relationships with their readers.”

royal wedding couple

Really, if one thought about this, and I am sure wheels are turning in the TV network boardrooms, that the need for reporters, journalists, and radio and TV announcers may decrease. You can bet this is being discussed in colleges and universities around the globe. Could Social Media replace how we get the news? I think it just might…In fact, has it not begun already?

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Review: Journalismnext – A Practical Guide to Digital Reporting and Publishing

Journalismnext - A Practical Guide to Digital Reporting and Publishing

 

Review: by Gregory West
prospector16@gmail.com

Member of Sarnia Computer Users’ Group
BLOG


Journalism Next: A Practical Guide to Digital Reporting and Publishing

by Mark Briggs

Published by CQ Press
ISBN-978-1-604-560-6
Pages: 359
USA: $34.99 / CDA: $45.99
journalism20.com/blog/

I was a journalism student in the early 1970’s. I have been working with computers since 1972. I have been on the Internet since the very early 1990’s. I currently teach computers courses at a local college. I write technology columns for magazines, and I review technology and software books for O’Reilly Publishing. I have been blogging since 2005. However, I must say, that this is the most precise book on how to be in tune with today’s journalist culture I have ever come across. After reading this book you will not wonder why this book is so widely used in colleges throughout North America.

Briggs states at the onset that “Journalism is about people, not technology.” In this book you will learn the inner secrets of how to connect with your readers. You will see how this connection spreads to more and then more readers. Of course you will learn the why and the how that technology is involved so deeply in today’s journalist’s work. You will learn how technology and the Internet are utilized in a career in Journalism.

Briggs covers all the bases, from the importance of advanced and micro blogging, making audio reporting visual, to the techie equipment you will need for the job. In this book he teaches how to “build an audience”; how to maintain that audience. Briggs demonstrates details of why setting up a Facebook or Twitter account is a must.

The book is filled with references and articles by several top bloggers and online editors. Many innovative companies open yet other doors to peek in and learn more interesting tips and tricks. The contents of this book cover every aspect of journalism today, information that would take years of experience and study to learn otherwise.

If you are at all interested in writing or becoming a journalist, especially writing for an online publication, or even if you are a seasoned journalist and need to get up to speed with what is out there today, this book is a necessity. Don’t forget to purchase a yellow highlighter for this read due to the many topic points where you will find yourself saying, “I didn’t know that”.

 

Lambton County’s NEW Online Newspaper

What can I say? “It is about time. Way to go Lambton Shield


Let’s face it, now is the time to lose the ink and newsprint version and get with the times. Many magazines and newspapers are seriously looking at this concept, including the New York Times says it is going “out of print sometime” and you can bet so will the Toronto Star and the Globe and Mail.

The new LAMBTON SHIELD paper is well laid out and works well with live links to reference sites, including video. It advances Social Media Marketing the way it is supposed to with adding clickable buttons for readers to share an article to Facebook and Twitter. There is also an RSS feed link. Comments online by readers sometimes make for better reading than the original article and this paper has cashed in on this new concept. All that is needed here are more active readers, but they will come and soon.

The Lambton Shield team the best media people around. J.D. Booth as Publisher/Editor, whom I have followed for many years, is well known to people in the area.

Barry Wright is an Editor/Writer and joins the team with many years of experience, both as a journalist and a radio newsroom person. Barry also has a live show on TVCogeco every Wednesday night which is a top rate interview show.

Bob McCarthy the team is a former History teacher, writer, and now a contributing editor on this new team. I have listened to Bob in seminars and he will keep us coming back for more of his extensive knowledge of our past with his amazing tales. In case you haven’t noticed,

Sarnia is quickly becoming a “centre for the arts” and in that vibe, joining this team comes Hazel Rogers. Hazel is the lead art educator at Lawrence House for the Arts, and she is editor of Arts/Entertainment/Culture on this team. Expect to be on the cutting edge of current information about what is going on in Lambton County with the arts, entertainment, and culture scene.

Expect and get the best in the current news and happenings of Sarnia Lambton. Bookmark this site NOW by clicking HERE.

Leopard OS X – A Review & Preview

Missing Manual Leopard OS X

A Must Have

Mac OS X Leopard

The Missing Manual

by David Pogue
Published by O’Reilly Media Inc.
ISBN-13: 978-0-596-52952-9
Pages: 893
USA: $34.99 / CDA: $34.99
missingmanuals.com

If you love your Mac, you will love this book. This book details every aspect of the Leopard operating system, from simple to advanced. Looking up how to do something is fast and easy, although this book is a real treat for simply browsing topics to learn some tricks and tips that you won’t find in most other Help sections.

For instance, only about 4% of us back up our computers and now there is no excuse. Leopard comes equipped with its own backup system, Time Machine, and with this book you can easily follow the simple step-by-step process to ensure you never lose anything again. When working through these types of sections you can easily set up the process, read the technical stuff, or try out some of the exciting tips that are all highlighted: basic, moderate, and advanced data. But the bottom line is all these sections are designed to get you going, give you the “under-the-hood” scoops, and show you some magic tricks to boot that helps make this book a good read.

Apple created 300 new features inside Leopard, however they failed to let you in on many of the tricks and tips that “demystifies” this amazing new operating system. In this book David Pogue also shows “refugees”, who escaped Windows and moved to a Mac. Windows users need no other books, as Pogue shows where they went in Mac OS X 10.5.

This book is spread out in six parts: The Mac OS X Desktop, Programs in Mac OS X, The Components of Mac OS X, The Technologies of Mac OS X, Mac OS Online, Appendices.

In the first part you discover folders and windows and how to organize your data. Pogue takes you through the various items such as: Spotlight searching, using the Dock, Desktop and Toolbars and gives you an expert feel as you see how simple Leopard is to use.

Without a doubt, this book is a great refresher; it is one that you will refer to when you you’re stuck. The thing I really like about this book is that you can pick it up and open it anywhere and begin reading.  I highly recommend this book for all level of users, both as a learning tool, and as a quick reference guide. Before you call a technician for a problem, treat yourself to this “must have” book first.

GET A SNEAK PEEK PREVIEW OF THIS BOOK –  CLICK HERE

Review Written by Gregory West – Member of COMP & APCUG