“Facebook Changes – Why”

change

“Facebook Changes – Why”
by Gregory West

Cyberspace is alit with flareups from all of us using Facebook this past while. People are screaming that they are quitting Facebook and going to Google Plus (many are doing just that) while others have already switched to other social media spots such as Twitter and LinkedIn. I personally believe, even though the Internet is amass with complaints about Facebook’s new changes, people will stay with Facebook. They will click their way into learning the new Facebook and any other changes they may throw at us. Why?

The adage of “If it ain’t broke, don’t fix it” doesn’t hold water anymore, at least not in the online world where many of us now reside much of the time.  Like it or not, we necessitate change online. We demand things work faster, easier and are activated from anywhere, anytime, and by anyone. Plus, these online companies are no different than “brick and mortar” businesses: they all need to make money to survive. Facebook is moving into a new arena where they can make even more money. “The company is expected to bring in $3.8 billion in worldwide advertising revenue this year and $5.8 billion in 2012, according to research firm eMarketer.” (Washington Post)

While discussing Facebook, people admit that it is the first website they check when going on the Internet in the morning, even before any news sites or email programs – Facebook is many people’s first choice for keeping up; keeping connected is very important to many of the 800 million users who now use Facebook. The Post says that, “Facebook is a technology company that wants to keep improving its products so that people keep using it and it doesn’t grow stale.”

I remember reading a book in college by Alvin Toffler: “Future Shock” wherein Toffler described how people would not be able to accept the rate of change. Toffler wrote, “too much change in too short a period of time”. I believed this would happen, but it never did. The book was written before the Internet was born, although ironically, Toffler “popularized the phrase information overload” (wikipedia).

We are a connected society now. One just has to look to the streets, to the malls, along sidewalks and in grocery store lineups. What is it you see? People staring at their smart phones, connected in a “brave new world”. These are the people who are learning to tolerate and navigate through the rough seas of change, be it a computer, a tablet or a smart phone. It is so much part of our lives today that these devices, once called “toys” are now a major necessity. We are, and we will, continue to live with change – I believe deep down we must thrive on change, otherwise Alvin Toffler would have been correct back in 1970.

If you have a computer problem or a great tip, please pass it along to Greg at First Monday and he will post it in the next issue.

Gregory can be reached at: gregory@alternatecloud.com
SENIORS NOW GET FREE HELP on this website: alternatecloud.com
Free Basic Computer Help for Seniors: Grace United Church – 519-542-1203

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Royal Wedding via Facebook and Twitter – Is Social Media Here to Stay?

Royal Wedding via Facebook and Twitter – Is Social Media Here to Stay?

By Gregory West

Note: Originally published in Lambton Shield Newspaper

Yes, without a doubt, the Royal wedding is history in the making. But so is something else here. With all the online interaction over the wedding, one must ask if we really need TV networks to cover such events as this? Right now maybe…But will we down the road?

Not too long ago, major TV networks snubbed any Social Media applications. After seeing that this is what “WE” the public want, and that this is how “WE” communicate, these social “prehistoric” media types broke down, finally “seeing the light”. The major media outlets have jumped with both feet landing in the real world of cyberspace via Social Media applications.

For real time evidence, just look at how TV executives joined the Social Media band wagon for the Royal wedding. They widely encouraged viewers to interact with their television broadcasts via Facebook and Twitter.

The New York Times reported that “ABC News is focusing much of its social media efforts on Twitter for both storytelling and engagement.”

NBC allowed for people to share their thoughts and comments with well over 7,000 people “who have already signed up for the “Event” on the Today Show’s Facebook page.” You could also join more than 32,000 people who followed NBC’s @royalwedding Twitter account  live as the wedding progressed.

According to USA Today, television networks are “using social media to engage readers and share minute-by-minute news, giving wedding followers countless social-media-drenched outlets to choose from, including the BBC’s royal wedding Facebook page, CNN’s Twitter posts from celebrities, the Today show’s Facebook page and NBC’s Twitter account @royalwedding.”

In reality, many people will still turn the TV sets on at home. However, statistics are showing more and more people are turning on their iPads, smart mobile phones, laptops and even old desktops to connect to the Internet for many live events. This will only keep growing as the trends catch on.

The print media, including the Toronto Star, fails to see the importance and popularity of Social Media.Gigaom.com, a very popular blog, reports that it is in many cases “fear” that sets some media back. They point out there are more missing the social boat: “”The Star is not the only media outlet making these kinds of errors — while they are happy to use social media to push their content, most major newspapers have failed to take advantage of these tools when it comes to building relationships with their readers.”

royal wedding couple

Really, if one thought about this, and I am sure wheels are turning in the TV network boardrooms, that the need for reporters, journalists, and radio and TV announcers may decrease. You can bet this is being discussed in colleges and universities around the globe. Could Social Media replace how we get the news? I think it just might…In fact, has it not begun already?

Facebook: Are You and Your Children Safe?

Facebook: Are You and Your Children Safe?

facebook logo

Set Your Security

By Gregory West

Are you protecting yourself on Facebook? Are your children protected on Facebook? Not sure? Please read on…

A 2010 Consumer Report shows “23 percent of Facebook users don’t even know about the site’s privacy controls or just don’t bother to use them.” (full report: http://bit.ly/2010_report) and it doesn’t stop there. With over a half billion users, one can only imagine how many people do not use their security settings properly or even at all.

I became aware of this recently when I ran a free “Facebook for Beginners” seminar at Grace United Church in Sarnia, Ontario. Most people in attendance were using Facebook, yet none really knew how to protect themselves with Facebook security settings. In fact, many were surprised to see how easy it is to protect yourself in Facebook.

The Consumer Report goes on to point out the seriousness of this as they found “The survey, which seemed to focus primarily on Facebook, also discovered that 7 percent of people had posted their street address on their profile, while 3 percent had revealed times when they’d be away from home.”

It gets even more frightening when the report shows that “Among Facebook users with children, 26 percent had posted photos of their kids on the site and 13 percent had included the names of their kids in the captions, both of which Consumer Reports believes could expose the children to potential online predators.”

Have I scared you yet? I hope so.

Facebook is becoming extremely secure and a very important utility in today’s society. I personally believe this is the platform where most people in a community will gather…Let me rephrase that: Most people, who are online, now are involved in a Facebook community in one way or another. Facebook is rapidly becoming part of the mainstream media as well. So hang in there and don’t rush to delete your Facebook account just yet.

Here are a few items you can check on Facebook to tighten up your security as you so choose. Please go over the following to check and set your privacy controls to your liking.

  1. Go to your Facebook profile page (just open Facebook) and click on “Account” located at the top right of the webpage.
  2. Click “Privacy Settings”
  3. Now you will be on the page that says: “Choose Your Privacy Settings”. Now look for where it says: “Control basic information your friends will use to find you on Facebook. View Settings” and click on the “View Settings”.

You will now see a list of topics where your security settings can be changed. The topic list includes: Search for you on Facebook, Send you friend requests, Send you messages, See your friend list, See your education and work, See your current city and hometown, and See your likes, activities and other connections.

Those settings can be adjusted so that you can allow one of the following:

Everyone – Friends of Friends – Friends Only and there are some that allow some customization.

If you are at all concerned about who sees what, about you and especially your children, I highly suggest you go each one of these settings and adjust accordingly. Make sure you do this with your children so they realize the importance of privacy settings.

Of course, these privacy settings are not for everyone, and many people such as myself leave them open so that it expands my community and communication. The decision is yours do decide. Don’t listen to others, go and check out YOUR SECURITY SETTINGS today.

If you want further Facebook security information go to this website:
www.facebook.com/privacy/explanation.php#basicinfo and www.facebook.com/policy.php

The public is welcomed to attend another Free seminar on Facebook Security on May 9th, 10:00 a.m. at Grace United Church. Please bring a food item for the Food Bank.

Be safe out there!

Gregory can be reached at: gregory@alternatecloud.com
For more tips visit his Blog: https://gregorywest.wordpress.com
Free Computer Help Seminars: Grace United Church – 519-542-1203

Review: by Gregory West
prospector16@gmail.com
Member of Sarnia Computer Users’ Group
Member of Port Huron, MI Computer Group
Blog: gregorywest.wordpress.com

Power Friending
“Demystifying Social Media to Grow Your Business”

By Amber Mac (Amber MacArthur)

Published by Penguin Group (USA) Inc. 2010
978-1-59184-328-3
Pages: 245
USA: $24.95 / CDA: $31.00
http://www.ambermac.com

I bought this book as an aid in my research into the world of social media, knowing that Amber MacArthur would have it all explained in plain English, covering all the bases. I was right, she did, and then some. 

As an avid listener to Amber Mac and Leo Laporte via the Twit.tv network, with the show: Net at Night, I learned how deep Amber’s involvement is with technology and more so, social media. Her insights into this subject are extensive and I knew this book would reveal a guide that would set me on my exploration of social media.

Anyone, whether you own a business, operate a nonprofit group, or simply want to promote you own media for fun, this book is a guide, and Amber sets out to help you “build up your social media strategy, one Internet friend at a time”.

The book consists of nine enlightening chapters starting with a “brief” history on the evolving social media which helps put thing into perspective and sets the groundwork for this book. Amber continues on in this journey telling how real people and companies struggle though mistakes, lies, and failures as well as many success stories. From the failures we quickly learn what not to do in creating our own social media awareness. The success stories are many and they help to give us not only ideas but courage to continue through the social media wilderness learning a little bit more with each step Amber takes us.

Amber demonstrates three rules at the onset: “A IS FOR AUTHENTICITY” – “B IS FOR BRAVERY” – C IS FOR CONSISTENCY”. Each rule is explained with examples of how people / companies both failed and prospered by either following or disregarding these rules.

In chapter four: “CARPENTRY AT ITS BEST”, we are given the necessary social media tools to work with such as blogs, videos, wikis and more. Each tool is explained how and why it works and what it can do for you. Following each tool is a real life example how it works for others. I found this chapter most interesting and helpful. Chapter five is one of my favourites in which Amber discusses “The Strategy”. Time management, spreading your word, responding and bringing the message home are a few topics covered. Here Amber shares her “Ten Best Practices…”A must read.

Amber points out success stories and failures too, all with examples so we don’t make the same errors. One thing I really am a glad about is the Notes in the back of the book. Here are Amber’s gems that refer to a topic on a certain page in the book with a website source that will take you deeper into the world of social media marketing.

I must give this book is easily a ten plus in not only content and information but Amber’s personal stories that keeps the material moving.

Lambton County’s NEW Online Newspaper

What can I say? “It is about time. Way to go Lambton Shield


Let’s face it, now is the time to lose the ink and newsprint version and get with the times. Many magazines and newspapers are seriously looking at this concept, including the New York Times says it is going “out of print sometime” and you can bet so will the Toronto Star and the Globe and Mail.

The new LAMBTON SHIELD paper is well laid out and works well with live links to reference sites, including video. It advances Social Media Marketing the way it is supposed to with adding clickable buttons for readers to share an article to Facebook and Twitter. There is also an RSS feed link. Comments online by readers sometimes make for better reading than the original article and this paper has cashed in on this new concept. All that is needed here are more active readers, but they will come and soon.

The Lambton Shield team the best media people around. J.D. Booth as Publisher/Editor, whom I have followed for many years, is well known to people in the area.

Barry Wright is an Editor/Writer and joins the team with many years of experience, both as a journalist and a radio newsroom person. Barry also has a live show on TVCogeco every Wednesday night which is a top rate interview show.

Bob McCarthy the team is a former History teacher, writer, and now a contributing editor on this new team. I have listened to Bob in seminars and he will keep us coming back for more of his extensive knowledge of our past with his amazing tales. In case you haven’t noticed,

Sarnia is quickly becoming a “centre for the arts” and in that vibe, joining this team comes Hazel Rogers. Hazel is the lead art educator at Lawrence House for the Arts, and she is editor of Arts/Entertainment/Culture on this team. Expect to be on the cutting edge of current information about what is going on in Lambton County with the arts, entertainment, and culture scene.

Expect and get the best in the current news and happenings of Sarnia Lambton. Bookmark this site NOW by clicking HERE.

Your Business Needs Foursquare

“A company of McDonald’s size spends millions on advertising every year, and yet a simple $1,000 Foursquare campaign netted the company measurable success. Of course, the metric here was checkins (not sales), and there were likely several other factors contributing to the campaign’s success, but it’s still a story that many an agency should pay heed to.” (SOURCE)

Check out how a church uses Foursquare: CLICK HERE

Foursquare is Down

do you use foursquare

Foursquare is Upgrading