“Facebook Changes – Why”
by Gregory West
Cyberspace is alit with flareups from all of us using Facebook this past while. People are screaming that they are quitting Facebook and going to Google Plus (many are doing just that) while others have already switched to other social media spots such as Twitter and LinkedIn. I personally believe, even though the Internet is amass with complaints about Facebook’s new changes, people will stay with Facebook. They will click their way into learning the new Facebook and any other changes they may throw at us. Why?
The adage of “If it ain’t broke, don’t fix it” doesn’t hold water anymore, at least not in the online world where many of us now reside much of the time. Like it or not, we necessitate change online. We demand things work faster, easier and are activated from anywhere, anytime, and by anyone. Plus, these online companies are no different than “brick and mortar” businesses: they all need to make money to survive. Facebook is moving into a new arena where they can make even more money. “The company is expected to bring in $3.8 billion in worldwide advertising revenue this year and $5.8 billion in 2012, according to research firm eMarketer.” (Washington Post)
While discussing Facebook, people admit that it is the first website they check when going on the Internet in the morning, even before any news sites or email programs – Facebook is many people’s first choice for keeping up; keeping connected is very important to many of the 800 million users who now use Facebook. The Post says that, “Facebook is a technology company that wants to keep improving its products so that people keep using it and it doesn’t grow stale.”
I remember reading a book in college by Alvin Toffler: “Future Shock” wherein Toffler described how people would not be able to accept the rate of change. Toffler wrote, “too much change in too short a period of time”. I believed this would happen, but it never did. The book was written before the Internet was born, although ironically, Toffler “popularized the phrase information overload” (wikipedia).
We are a connected society now. One just has to look to the streets, to the malls, along sidewalks and in grocery store lineups. What is it you see? People staring at their smart phones, connected in a “brave new world”. These are the people who are learning to tolerate and navigate through the rough seas of change, be it a computer, a tablet or a smart phone. It is so much part of our lives today that these devices, once called “toys” are now a major necessity. We are, and we will, continue to live with change – I believe deep down we must thrive on change, otherwise Alvin Toffler would have been correct back in 1970.
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