Review: by Gregory West
prospector16@gmail.com
Member of Sarnia Computer Users’ Group
Member of Port Huron, MI Computer Group
Blog: gregorywest.wordpress.com

Power Friending
“Demystifying Social Media to Grow Your Business”

By Amber Mac (Amber MacArthur)

Published by Penguin Group (USA) Inc. 2010
978-1-59184-328-3
Pages: 245
USA: $24.95 / CDA: $31.00
http://www.ambermac.com

I bought this book as an aid in my research into the world of social media, knowing that Amber MacArthur would have it all explained in plain English, covering all the bases. I was right, she did, and then some. 

As an avid listener to Amber Mac and Leo Laporte via the Twit.tv network, with the show: Net at Night, I learned how deep Amber’s involvement is with technology and more so, social media. Her insights into this subject are extensive and I knew this book would reveal a guide that would set me on my exploration of social media.

Anyone, whether you own a business, operate a nonprofit group, or simply want to promote you own media for fun, this book is a guide, and Amber sets out to help you “build up your social media strategy, one Internet friend at a time”.

The book consists of nine enlightening chapters starting with a “brief” history on the evolving social media which helps put thing into perspective and sets the groundwork for this book. Amber continues on in this journey telling how real people and companies struggle though mistakes, lies, and failures as well as many success stories. From the failures we quickly learn what not to do in creating our own social media awareness. The success stories are many and they help to give us not only ideas but courage to continue through the social media wilderness learning a little bit more with each step Amber takes us.

Amber demonstrates three rules at the onset: “A IS FOR AUTHENTICITY” – “B IS FOR BRAVERY” – C IS FOR CONSISTENCY”. Each rule is explained with examples of how people / companies both failed and prospered by either following or disregarding these rules.

In chapter four: “CARPENTRY AT ITS BEST”, we are given the necessary social media tools to work with such as blogs, videos, wikis and more. Each tool is explained how and why it works and what it can do for you. Following each tool is a real life example how it works for others. I found this chapter most interesting and helpful. Chapter five is one of my favourites in which Amber discusses “The Strategy”. Time management, spreading your word, responding and bringing the message home are a few topics covered. Here Amber shares her “Ten Best Practices…”A must read.

Amber points out success stories and failures too, all with examples so we don’t make the same errors. One thing I really am a glad about is the Notes in the back of the book. Here are Amber’s gems that refer to a topic on a certain page in the book with a website source that will take you deeper into the world of social media marketing.

I must give this book is easily a ten plus in not only content and information but Amber’s personal stories that keeps the material moving.

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Lambton County’s NEW Online Newspaper

What can I say? “It is about time. Way to go Lambton Shield


Let’s face it, now is the time to lose the ink and newsprint version and get with the times. Many magazines and newspapers are seriously looking at this concept, including the New York Times says it is going “out of print sometime” and you can bet so will the Toronto Star and the Globe and Mail.

The new LAMBTON SHIELD paper is well laid out and works well with live links to reference sites, including video. It advances Social Media Marketing the way it is supposed to with adding clickable buttons for readers to share an article to Facebook and Twitter. There is also an RSS feed link. Comments online by readers sometimes make for better reading than the original article and this paper has cashed in on this new concept. All that is needed here are more active readers, but they will come and soon.

The Lambton Shield team the best media people around. J.D. Booth as Publisher/Editor, whom I have followed for many years, is well known to people in the area.

Barry Wright is an Editor/Writer and joins the team with many years of experience, both as a journalist and a radio newsroom person. Barry also has a live show on TVCogeco every Wednesday night which is a top rate interview show.

Bob McCarthy the team is a former History teacher, writer, and now a contributing editor on this new team. I have listened to Bob in seminars and he will keep us coming back for more of his extensive knowledge of our past with his amazing tales. In case you haven’t noticed,

Sarnia is quickly becoming a “centre for the arts” and in that vibe, joining this team comes Hazel Rogers. Hazel is the lead art educator at Lawrence House for the Arts, and she is editor of Arts/Entertainment/Culture on this team. Expect to be on the cutting edge of current information about what is going on in Lambton County with the arts, entertainment, and culture scene.

Expect and get the best in the current news and happenings of Sarnia Lambton. Bookmark this site NOW by clicking HERE.

12 YouTube Hacks You Will Love

12 Fun Hacks for

Getting More Out


of YouTube

CLICK ME FOR THE HACK INFO

TV via INTERNET IS COMING FAST

Web Browsers such as Firefox and Chrome now have apps (widgets) buttons that you can easily add to the tool bar. One click gives you a list of hundreds of countries to choose from. Another click gives you the choice of many topics for TV viewing such as: news, entertainment, comedy, government and more.

App LINK for Firefox TV

App LINK for Chrome (Google’s Browser)

Bell Sympatico AND Why I Quit Them

Do yourself a favour and switch to Cable Internet RIGHT NOW…

I was an original Bell Sympatico High Speed customer from DAY ONE, well in excess of a decade. Two months ago I finally had enough of their TECH HELP employees guessing, lying and hanging up on me.

But the most important reason I quit Bell is that they kept lowering my High Speed (throttling down is the term). They said the didn’t do it but when I phoned (several times on the same issue) and complained that my Internet connection was soooooooooooo sloooooooooow…They said they would boost it up and it would take 24 hours…Guess what? As soon as I hung up my Internet speed was back up to the regular speed of Bell.

It was my son-in-law (who works for a local cable Internet company) who suggested I test drive cable Internet…Guess what?

I found that cable Internet is 3 times faster than Bell and I have yet to have ANY problems with the cable company.

BUT DO NOT TAKE MY WORD…WATCH THIS VIDEO BELOW:

READ WHAT A LEADING LAW PROFESSOR HAS TO SAY ABOUT BELL’S INTERNET:

LEADING LAW PROFESSOR SPEAKS OUT AGAINST BELL INTERNET

ADVICE:  SWITCH TO CABLE INTERNET ASAP

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One CLICK TV Guide Magic

One CLICK for TV Guide

Enter your Postal Code, CLICK and you have the current TV Guide for your area. It is that simple. But wait, there’s more (there always is isn’t there LOL): Now you can even search for shows and movies on the same site…

Enter your personal Postal Code and CLICK … Sorry only in Canada!

ONLINE TV GUIDE

Excellent Find Feature

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NEW: YouTube – How to Use It

YouTube has made a major change in that you can now have your own channel and watch what you pick without all the other junk.

Getting ready for when TV goes online and away from the old way of viewing a show via TV set. Imagine the landfill sites with old TVs?