Online Marketing Inside Out

Review: by Gregory West
prospector16@gmail.com
Member of Sarnia Computer Users’ GroupOnline Marketing Inside Out
Member of Port Huron, MI Computer Group
Blog: gregorywest.wordpress.com

Online Marketing Inside Out

by Brandon Eley & Shayne Tilley

Published by SitePoint Pty. Ltd.
ISBN-978-0-9805768-2-5
Pages: 184
USA: $29.95 / CDA: $29.95
http://oreilly.com/catalog/9780980576825

Nine dynamic chapters that guide you through your next “modern marketing campaign”. Chapter one explains how marketing is changing pointing out things you need to know before you begin planning your next promotion or campaign. You will learn how to make money from a website by page views, optimize the values within search engines (SEO) and how the main players in social media can help you go deeper inside the communities spreading the word of your company or product.

Even though email marketing has been around forever, it seems, this book sparks a new interest showing “many advantages” and the authors “walk you through every step towards a successful email marketing strategy”.

Having your own sales people working for you online is easy when you create an “affiliate marketing program” that is covered in Chapter seven. The advantages of having an “army of salesmen all over the world” promoting for you is explained in easy to understand terms in this chapter. This is followed in sequence with Chapter eight wherein you learn about the world of “online advertising” as you will be able to “plan, implement, test, and optimize” what you setup with your online advertising.

I really like the way this book is set out. The Table of Contents leaves nothing to imagination. The Preface wand Chapters have extensive headings that guide you through the various topics so that you can easily look something up and jump right in on that subject. For example, in Chapter two’s listing you will find headings such as: Press Releases. Then followed with sub-headings: Press Releases in the 21st Century, When to Write a Press Release, Stand Out From the Crowd and so on.

Every chapter tags your interest and keeps you coming back as a reference point for helping you develop your own online marketing campaign. This book is for those who “have a web site and…want to promote it”, or anyone else who wants and/or needs to learn this amazing subject of online marketing.

Even if you are already doing online marketing and feel fairly successful, this book will take you to the next level of expertise and guide you in directions you may have possibly passed by.

Review: by Gregory West
prospector16@gmail.com
Member of Sarnia Computer Users’ Group
Member of Port Huron, MI Computer Group
Blog: gregorywest.wordpress.com

Power Friending
“Demystifying Social Media to Grow Your Business”

By Amber Mac (Amber MacArthur)

Published by Penguin Group (USA) Inc. 2010
978-1-59184-328-3
Pages: 245
USA: $24.95 / CDA: $31.00
http://www.ambermac.com

I bought this book as an aid in my research into the world of social media, knowing that Amber MacArthur would have it all explained in plain English, covering all the bases. I was right, she did, and then some. 

As an avid listener to Amber Mac and Leo Laporte via the Twit.tv network, with the show: Net at Night, I learned how deep Amber’s involvement is with technology and more so, social media. Her insights into this subject are extensive and I knew this book would reveal a guide that would set me on my exploration of social media.

Anyone, whether you own a business, operate a nonprofit group, or simply want to promote you own media for fun, this book is a guide, and Amber sets out to help you “build up your social media strategy, one Internet friend at a time”.

The book consists of nine enlightening chapters starting with a “brief” history on the evolving social media which helps put thing into perspective and sets the groundwork for this book. Amber continues on in this journey telling how real people and companies struggle though mistakes, lies, and failures as well as many success stories. From the failures we quickly learn what not to do in creating our own social media awareness. The success stories are many and they help to give us not only ideas but courage to continue through the social media wilderness learning a little bit more with each step Amber takes us.

Amber demonstrates three rules at the onset: “A IS FOR AUTHENTICITY” – “B IS FOR BRAVERY” – C IS FOR CONSISTENCY”. Each rule is explained with examples of how people / companies both failed and prospered by either following or disregarding these rules.

In chapter four: “CARPENTRY AT ITS BEST”, we are given the necessary social media tools to work with such as blogs, videos, wikis and more. Each tool is explained how and why it works and what it can do for you. Following each tool is a real life example how it works for others. I found this chapter most interesting and helpful. Chapter five is one of my favourites in which Amber discusses “The Strategy”. Time management, spreading your word, responding and bringing the message home are a few topics covered. Here Amber shares her “Ten Best Practices…”A must read.

Amber points out success stories and failures too, all with examples so we don’t make the same errors. One thing I really am a glad about is the Notes in the back of the book. Here are Amber’s gems that refer to a topic on a certain page in the book with a website source that will take you deeper into the world of social media marketing.

I must give this book is easily a ten plus in not only content and information but Amber’s personal stories that keeps the material moving.

BEST iPAD APPS – a review

Review: by Gregory West
prospector16(at)gmail.com
Member of Computer Groups
bwcomp.orgscug.caapcug.net

ipad apps book review Best iPad Apps

The Guide for Discriminating
Downloaders

by Peter Meyers

Published by OReilly Media Inc.

ISBN- 9781449392475
Pages: 230
USA: $21.99 / CDA: $25.99
oreilly.com

Everyone now owns an iPad. Well maybe not everyone, however the number of sales are far reaching into the millions. If you look at a graph depicting the sales of Apple’s iPad you will see a line that looks like the path of the Space Shuttle taking off. The iPad has taken off with an huge explosion of sales. There is a good reason: Apps.

Apple announces the iPad has “thousands of apps…available in every category”, which is mind numbing to say the least. How does one sift through such numbers to find the top notch apps and not get stuck with one that, well let’s just say stuck with an app that is not the best? How does one find the best of the best in iPad apps?

Well you need to look no further. Peter Meyers’ book offers the easy solution to such a complex issue of sorting through thousands of iPad apps to make sense, with precise reviews on each one.

Meyers says that “this book helps do some serious chaff snuffing” in that he has gone through the thousands of apps to bring us the best. The book is sequenced with seven  color coded chapters, making referencing easy. Each chapter takes us to a new use for the iPad: At Work – At Leisure – Creative Corner – At Play – At Home – Out and About – For Your Health. Browsing through these chapters is fun to see what you can really do with your iPad.

For instance, in Chapter 6, “Out and About”, you will find numerous apps that cover “Finding (and booking) a Restaurant”, “Finding Cheap Airfares”, to “Driving Instructions in Your Car”. For the more serious users you can get one for your “Health” such as: “Portable First Aid Reference”, “Dieting and Weight Loss”, and even “Bird Watching”. Games were not left behind, not at all. Meyers offers Chapter 6: “At Play”. Here you get to read about the best apps for “Arcade Games”, “Puzzles”, “Racing”, “Combat” and many more.

Each App review page lists the price, the version, and short synopsis about the App. The review page also includes a graphic and an explanation of how it works. From reading sheet music to drawing to gaming to buying online, Meyers book has it all covered and then some.

Gregory West is a Mac Computer Instructor at Lambton College, Ontario. He is also a crew member for TVCogeco. In his spare time he runs a free computer “drop-in” centre that assists people who want to learn about technology. He can be reached at prospector1(at)gmail.com

Review: Journalismnext – A Practical Guide to Digital Reporting and Publishing

Journalismnext - A Practical Guide to Digital Reporting and Publishing

 

Review: by Gregory West
prospector16@gmail.com

Member of Sarnia Computer Users’ Group
BLOG


Journalism Next: A Practical Guide to Digital Reporting and Publishing

by Mark Briggs

Published by CQ Press
ISBN-978-1-604-560-6
Pages: 359
USA: $34.99 / CDA: $45.99
journalism20.com/blog/

I was a journalism student in the early 1970’s. I have been working with computers since 1972. I have been on the Internet since the very early 1990’s. I currently teach computers courses at a local college. I write technology columns for magazines, and I review technology and software books for O’Reilly Publishing. I have been blogging since 2005. However, I must say, that this is the most precise book on how to be in tune with today’s journalist culture I have ever come across. After reading this book you will not wonder why this book is so widely used in colleges throughout North America.

Briggs states at the onset that “Journalism is about people, not technology.” In this book you will learn the inner secrets of how to connect with your readers. You will see how this connection spreads to more and then more readers. Of course you will learn the why and the how that technology is involved so deeply in today’s journalist’s work. You will learn how technology and the Internet are utilized in a career in Journalism.

Briggs covers all the bases, from the importance of advanced and micro blogging, making audio reporting visual, to the techie equipment you will need for the job. In this book he teaches how to “build an audience”; how to maintain that audience. Briggs demonstrates details of why setting up a Facebook or Twitter account is a must.

The book is filled with references and articles by several top bloggers and online editors. Many innovative companies open yet other doors to peek in and learn more interesting tips and tricks. The contents of this book cover every aspect of journalism today, information that would take years of experience and study to learn otherwise.

If you are at all interested in writing or becoming a journalist, especially writing for an online publication, or even if you are a seasoned journalist and need to get up to speed with what is out there today, this book is a necessity. Don’t forget to purchase a yellow highlighter for this read due to the many topic points where you will find yourself saying, “I didn’t know that”.